Case study

arla milkchain

The Arla Milkchain aims to provide the most transparent milk production process in the world.



The world’s first

blockchain for milk



data gathering processes in a traditional industry

Successful product launch

made through seamless cooperation

The first blockchain milk in the world

There’s an increasing demand for transparency from consumers aimed towards companies and their suppliers. Arla Finland aims to offer consumers the most transparent milk production process in the world.

Truly Agency teamed up with Empirica Finland to design and build a transparent data collection system running on blockchain. The Arla Milkchain gathers data throughout the production process, and let’s customers to see a detailed overview of how their milk got made.

The first product in Arla Finland’s portfolio to implement the Arla Milkchain is Yhden tilan luomumaito. We also designed and implented the consumer website for Yhden tilan maito, and helped build awareness through PR activities.


“We partnered with Truly because of they understood our challenges like nobody else. Our collaboration exceeded my expectations, bringing in a massive lead boost.”
Pirkka Pekka
CEO, Lapland Hotels

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