The Arla Milkchain aims to provide the most transparent milk production process in the world.
The world’s first
blockchain for milk
data gathering processes in a traditional industry
Successful product launch
made through seamless cooperation
The first blockchain milk in the world
There’s an increasing demand for transparency from consumers aimed towards companies and their suppliers. Arla Finland aims to offer consumers the most transparent milk production process in the world.
Truly Agency teamed up with Empirica Finland to design and build a transparent data collection system running on blockchain. The Arla Milkchain gathers data throughout the production process, and let’s customers to see a detailed overview of how their milk got made.
The first product in Arla Finland’s portfolio to implement the Arla Milkchain is Yhden tilan luomumaito. We also designed and implented the consumer website for Yhden tilan maito, and helped build awareness through PR activities.