Kotipizza is one of the largest restaurant chains in Finland and also leads the way when it comes to executing growth based on validated understanding.
In 3 test days
Over 50 %
coffee adoption in restaurants
Finding growth opportunities for a new coffee product
Kotipizza challenged Truly Agency to develop and validate a growth formula for their newly adopted and exclusive coffee concept, Seattle’s Best Coffee.
We conducted an agile and cost effective concept testing phase in just a few key restaurants, testing and validating activities throughout the entire customer journey, continuously following the effect on sales. The validated concept was then prepped for scaling throughout the national restaurant chain.