HOUSE OF LAPLAND
Being in the right place at the right time and creating an exciting and resonating social media campaign were the key factors of success in creating sales leads for House of Lapland.
sales lead growth
From bachelor final buzz to sales leads
The exciting final episodes of the 2017 US TV show The Bachelor were filmed in exotic Lapland. House of Lapland and SEK teamed up with Truly Agency to make the most out of the media visibility in US prime time television.
Together we created and executed a social media campaign that engaged and reacted with the social media conversations taking place in real time during the Bachelor finals. Our character – The Lover of Lapland engaged with the #thebachelor audience on Twitter and showed them a romantic side of Lapland and its people. We needed to create awareness and engagement, and to convert the increased interest into sales leads.
Being in the right place at the right time with relevant and fun content resulted in extremely positive audience reactions, cost effective reach and engagement, and a lead base that will yield sales for a long time to come.