+180% MRR for a global SaaS service

Howspace is a digital collaboration tool that found itself front and centre of an unprecedented growth opportunity due to the global covid pandemic. Truly helped find scalable marketing tactics that were critical in order to seize a unique momentum and to scale their lead acquisition from 60 to over 800 leads per month.


Howspace is an AI-powered digital collaboration tool used for facilitating workshops, virtual events and digital learning programs. From the beginning, the goal has always been to reach a global audience.

Growth objective

In the beginning of 2020 Howspace’s growth was steady but not scaling as fast as a SaaS product could. The early adopters were digital natives that loved the way the service was able to bring people together virtually to collaborate and learn, but it seemed a wider market was not yet there – people were still ok with using time and effort to work and meet in physical spaces.

The Covid19 pandemic and a global shift toward remote work was the starting point to a global race to seize a market that formed almost overnight. Suddenly, potential customers all over the world were suddenly eager to adopt new tools. The market fit was in flux, with customers discovering new needs, and businesses trying to adapt to them. After discovering the massive growth opportunity, the teams at Howspace and Truly formed a unified growth team.

How we got there

No-one knew how long the pandemic was going to last, and how serious it would be, so in order to seize the opportunity in the market, they needed a quick and systematic way of getting results.

The fast and systematic scaling of customer acquisition helped skyrocket Howspace’s growth trajectory. In just a number of months, a growing market for digital collaboration tools was created and divided, and Howspace was able to secure a globally leading position in their segment.

Howspace was able to secure leads from some of the most valuable companies in the world, including several Fortune 500 companies. With the aid of the results of our joint effort, Howspace is ready to take the next big leap forward and anticipates A-round funding within the next calendar year. This will no doubt help them continue their amazing growth journey.

Interested in trying growth hacking?

If you’d like to know more about the specifics of growth hacking, and what we could do for you, give us a call or an email here and let’s get the ball rolling.

Key results


During 2020 MRR grew from under 160 000 € to over 425 000 €

1 233%

Number of monthly leads grew 1233%

International expansion

Successfully launched critical new markets in U.S., Canada, U.K., and Germany

“Truly delivered exceptionally well and met our expectations when it came to finding new ways of scaling our lead generation and sales. Their systematic way of doing growth hacking has also helped the adoption of the process inside our team.”

Sanni Juoperi
Head of Marketing, Howspace