Truly’s team first analyzed their sales and marketing funnel, and mapped out opportunities for growth. The most potential opportunities formed the initial development roadmap, which the Truly team started executing through weekly growth sprints.
A customized analytics and KPI model was created in order to fully understand the sales impact of the various development activities in real time. Results and next steps were communicated weekly so everyone in the team would be up to date at all time.
By staying focused on relevant things like mobile user experience, and creating a long-term collaboration, we exploded Virtasenkauppa’s digital sales. We surpassed all goals and more than doubled their annual revenue. The collaboration continues and the goals are set for future growth.